Brand identity for Factory
Factory is a business development programme specifically designed to support the creative industries in Stoke-on-Trent and North Staffordshire.
After an in-depth research process, we arrived at the name Factory. Simply turning the ‘F’ on it’s side provided the necessary shape for a mark and placeholder.
An extensive colour palette, editable strapline and the ability to crop images using the ‘F’ shape, all helped to achieve a highly flexible identity.
Jackson Hammond proved to be exemplary in terms of connecting with us the client, listening to our requirements and developing our ideas through creative collaboration and consensus – the result being of the highest creative quality. They developed our branding guidelines to the highest standards, meeting all our requirements, specifically that the marketing material should be relevant, meaningful and appealing to the very discerning creative sector that Factory supports.
Jackson Hammond has successfully developed a brand that is both cutting-edge and creative in terms of providing excellent and innovative design solutions.