Smoke free Stoke

NHS Stoke-on-Trent asked us to create a brand and website to encourage 11–15 year olds to quit smoking or stay smoke free.

Our initial thoughts and ideas for names and brand styles where then put to the test with a focus group of teenagers and ‘Blitz’ was born.

‘Blitz’ is a blog/magazine style website with free membership for teenagers to find out about ‘stuff that matters’ to them, including lifestyle, music, health, smoking, football and loads of other stuff.

Posted on 17th March 2010 at 2:27 PM | Work | Comments (0)

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