Jackson Hammond

Following the merger of Britannia Building Society with The Co-operative Bank, we are now working on the interim brand and looking forward to an exciting future working with The Co-operative Financial Services.

For the past four years we’ve produced the Britannia Annual General Meeting, including design, all literature, photography, copywriting, advertising, direct mail, in-branch theatre and internet activity.  Extensive research, helped us create a ‘manifesto’ style across all media, and while maintaining the Society’s values and objectives, we successfully engaged with their voters.

The resulting clear messages, coupled with images of real members in real environments, made a simple and honest connection and saw a significant increase in member votes for Britannia.

Posted on 29th June 2010 at 10:29 AM | Work | Comments (0)