Jackson Hammond

A recent project for Kelloggs has been a real challenge for our studio. We have produced a folder and we’re currently working on a set of comprehensive product sheets for over 160 cereals for both the UK and overseas markets.

These sheets are now used in factories which are situated all over the world, as a product reference for colour, size and quality for each brand of cereal.

When the product is photographed, each print out has to be screened in a controlled light room to ensure a perfect colour match. Once artwork is approved, each sheet is encapsulated and sent to the relevant factory where it is catalogued into the corporate folder.

This project is ongoing and will probably take the best part of this year to complete.

Posted on 23rd June 2010 at 9:15 AM | Work | Comments (0)