PM Training provides new work opportunities to 16 – 18 year olds in Staffordshire through apprenticeships, study programmes, vocational training and industry work experience.
As a subsidiary of a larger organisation they needed a brand refresh to bring them more inline with their parent company along with a stronger visual identity. We focussed on using ‘real’ imagery to tell a more accurate story of young people achieving, combined with graphics that created a sense of direction and aspiration.